Report: Jumbo-Visma to become Visma-Lease a Bike in 2024
Pon-owned bike leasing brand expected to step up after end of meඣrger/takeover with Soudal-QuickStep

168澳洲5最新开奖结果:Jumbo-Visma will become Visma-Lease a Bike in 2024, according to a report by , with the Pon-owned leasing company helping to bolster the team’s budget after the 168澳洲5最新开奖结果:failed 🌠merger/takeover with Soudal-Q🐓uickStep.
During the weekend the Jumbo-Visma senior directeur sportif Merijn Zeeman told Nieuwsblad that 168澳洲5最新开奖结果:the team’s long-term future was as🔥sꦐured but refused to go into details.
A spokesperson for Jumbo-Visma played down the WielerFlits report when contacted by Cyclingnews. However Pon Holdings, the privately owned Dut♚ch conglomerate reportedly agreed to step in to fund the team after team manager Richard Plugge failed to find an international title sponsor. Funding from Pon apparently allowed Plugge to end the plans for the merger/takeover with Soudal-QuickStep.
Pon owns Jumbo-Visma’s current bike sponsor Cervélo and other bike brands s🌳uch as Cannondale, Gazelle, Focus and Schwinn. They also import Volkswagen, Audi, Seat and Skoda in the Netherlands and have dealerships in the USA for Porsche, Ferrari and other luxury brands.
Pon Holdings BV claims their annual revenues exceed €10 billion and Lease a Bike is anot🍬her part of the conglomerateജ.
Lease a Bike wꦜas already a minor sponsor of the Jumbo-Visma team in 2023 but is likely to become a title sponsor in 2024 as the Jumbo supermarket chain ends its backing.
Norwegian business software and IT brand Visma have already made it clear they will remain as a title sponsor, investing around €12 million and Pon apparently agreed to increase their sponsorship of Richard Plugge’s team when Specialized tried to be the team’s bike sponsor as part of the Soudal-QuickStep merger/takeover. The team would perhaps have a smaller budget than in 2023 but lowered their costs by allowing Primož Roglič to leave and join Bora-Hansgrohe.
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Lease a Bike claims that 7000 companies in the Netherlands, Germany and Belgi🧜um have signed up to their bike leasing programme, with 100,000 employees enjoying tax breaks as they lease a bike to ride to work and for recreational use. According to reports, a total of 600,000 employees in 65,000 different companies have used Pon’s different leasing brands. 90% of all bikes are electric bikes, which are delivered and serviced☂ through a network of local bicycle dealers.
Volkswagen Financial Services, a Germany-based subsidiary of car brand Volkswagen recently invested🌃 in Pon’s bike leas♎ing brands, with plans to expand into the USA and other markets.

Stephen is one of the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters, Shift Active Media, and CyclingWeekly, among other publications.